The Definitive Book on Marketing for Aerospace and Aviation Businesses
Everything you need to know to develop effective marketing that will increase sales and grow your aviation business:
• How to create a brand that adds significant value to your business
• How to “position” your brand to compete and win in the marketplace
• How to choose which marketing tools and tactics are best for your business
• How to develop a strong creative message that will turn prospects into buyers
• Presented in clear, easy-to-understand language with supporting visuals and anecdotes.
This book shows you how to harness the power of marketing to grow your business – large or small, and provides the marketing methods and techniques that large, successful businesses use and explains how to apply them in your own company’s marketing.